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Web Content Writer

Job Title Web Content Writer
Contract Type Contract
Contract Duration
Location Dudley
Salary £10.60 per hour
Job Published over 3 years ago
Contact Name Neil
Contact Email

Job Description

For our Dudley based client we are currently looking for an experienced Web Content Writer to plan, create, edit and publish the written copy and content for the Council’s internal and external websites.

The role involves:

• Using metrics and feedback from users to design and plan content.
• Researching and writing text for a target audience.
• Tailoring the content and style of individual writing assignments according to their purpose - whether they are intended to sell or inform.
• Writing for web-pages, blogs and social media.
• Editing and proofreading existing text.
• Publishing digital content using the Council’s Content Management System (CMS).
• Monitoring and posting replies to online message boards and dealing with email enquiries.
• Developing new content and editorial guidelines.
• Work with senior staff and other corporate groups to develop web content.
• Attending content planning and commissioning meetings with other departments or clients.
• Creating and monitoring social media output and feedback.
• Making sure web pages are picked up by search engines (search engine optimisation).
• Reporting on website performance and content popularity.
• Training new staff to produce and edit content.
• To participate in meetings in a lead or supporting role
• Maintaining an up to date knowledge of a large variety of council and other services.
• Recognising the diverse needs and cultures of the community to ensure equal access to services.
• Maintaining an up to date knowledge of data protection and freedom of information legislation and guidance, ensuring these principles are adhered to at all times.

Please apply if you have:

  • A degree (or equivalent professional qualification) in English, journalism or mass communication
  • ECDL or equivalent IT qualification
  • Ability to demonstrate a commitment to Continuous Professional Development
  • Previous experience in an editorial or Web-related position
  • Experience of Search Engine Optimisation (SEO) and content strategy
  • Experience of using marketing campaigns like email and online advertising
  • Knowledge of Photoshop, HTML and web content management systems (CMS)
  • Knowledge of web measurement tools such as Google Analytics or equivalent.
  • Excellent writing and editing skills, with an understanding of the special requirements of writing for the Web, such as the use of keywords, hyperlinks, navigation and the importance of brevity.
  • Project management experience.

Ref: RA-DU-007 | Published: 16th Feb 2018