Connecting to LinkedIn...

Web Analyst (Google)

Job Title Web Analyst (Google)
Contract Type Contract
Contract Duration 6 months minimum
Location London
Salary Market rate
Job Published over 2 years ago
Contact Name Neil Ray
Contact Email

Job Description


Web Analyst ? Would you love to have a job where you… with the latest cutting edge technology and practices?
...have a competitive salary, benchmarked against a peer group of the most innovative fintech
companies in London?
…have a flexible workplace that likes to say yes?
…have tech equipment of your own choice bought for you to work with?
…have free onsite Nuffield Health Gym and pool?
…work in a great location next to the Thames?
Then this is a fantastic opportunity in a high profile project for one of the most innovative Fintech companies in the personal and business foreign exchange industry. This is an opportunity for a passionate and experienced Web Analyst to join a 45 person technology team in London (additionally a 10 person team in the north of England)! The environment offers the best of both worlds - a high energy start up culture with a test and learn mentality, but with the stability and opportunity for growth that comes from being a highly profitable company with a turnover of more than £1 billion!
Please apply for the role if you are a Web Analyst and have commercial experience of:
Tracking / Analytics - Owning end to end website tracking for all group products - including...
  • Google Analytics and Tag manager setup and maintenance
  • Optimisation of tracking and tag setup
  • Creation and setup of new SKU, tracking variables, events, UTMs etc. for new products,pages and campaigns
  • Setup and maintenance of tags to support the media agency’s performance campaign tracking
  • Use Mixpanel to enhance our GA tracking and insights
  • App tracking setup, maintenance and reporting
  • Support affiliate network tracking setup and maintenance
  • Regular funnel reporting and monitoring to show website and app performance, flag drop-off points, recommend actionable changes and improvements
Segmentation / Data extraction
  • Extract and analyse data from GA and other internal data platforms to deliver segmented customer lists, for CRM purposes - including writing and running complex SQL queries
  • Support CRM roll-out and any required tracking setup and customer segment analysis

It would be extra awesome if you have these reporting experience/skills..

  • Analyse and interpret data from our Analytics tools (GA, VWO, Trendkite, sales reports, Mixpanel, Firebase), distilling useful insights
  • Produce post campaign analysis reports & present key insights
  • Visualise data to deliver actionable insights that help drive revenue, conversion rate, site performance, etc.
  • Provide the marketing and product teams with support and insights to understand e-commerce performance trends and recommend actions to address issues with data-driven insights
  • Create and maintain marketing KPI dashboards and monthly cross channel performance reports to help drive marketing and business performance and increase ROI

Ref: RA197 | Published: 25th Mar 2019